About Fortune Financials

Accountants who've worked inside the businesses we now advise.

Fortune Financials is an accountancy practice run by two qualified accountants from ACA and ACCA backgrounds, with long careers in industry. We work with sole traders, owner-managed businesses and growing limited companies across London and Hertfordshire, in person or remotely.

Our story

Partners in growth, not just at year end.

Between us, we've worked in almost every role in finance, from sales ledger clerk to finance director, in large corporates and in small owner-managed businesses. Jayeeta has also run businesses of her own, including a franchise.

That gives us both sides of the picture: what a business owner needs from their numbers, and how frustrating it is when those numbers arrive late, incomplete or impossible to act on.

We started Fortune Financials to be the accountants we would have wanted ourselves, bringing the experience of running a small business to help grow yours.

Meet the partners

You'll always work with one of us.

Jayeeta

Partner · Chartered Accountant (ACA)

Sole traders and small limited companies

Jayeeta trained as a Chartered Accountant at PricewaterhouseCoopers and has worked with owner-managed businesses, SMEs and large corporates. She has also run her own franchise and other businesses, so she understands the operational, accounting and tax side of a business from the inside.

She looks after our sole trader and smaller limited company clients, from choosing the right software and keeping the books to year-end accounts and tax, so you can concentrate on running your business.

jayeeta@fortunefinancials.co.uk

Vandna

Partner · Qualified accountant, ACCA background

Limited companies and outsourced finance

Vandna qualified as an accountant in 1999 and has spent three decades in industry, working her way from invoicing clerk to finance director in both large corporates and small owner-managed businesses. More recently she has worked as a contract financial controller, fixing problems in company accounts, building systems and processes, and supporting directors through major changes, including a private equity sale.

She leads our limited company work: management reporting, cashflow forecasting and budgeting, through to running your entire finance function for you.

vandna@fortunefinancials.co.uk
How we work

Built around your business, not ours.

01

A partner, every time

One point of contact who gets to know your business as well as you do.

02

In person or online

Meet us face to face in London and Hertfordshire, or work with us entirely remotely.

03

From compliance to finance team

Anything from light-touch monitoring to keep you compliant, to running your whole finance function.

04

Clear, competitive pricing

A free initial consultation, then a package priced around what you actually need.

“Fortune Financials Ltd helped my business grow and stay compliant with the HMRC requirements. Vandna and Jayeeta were extremely helpful when I needed help or something to clarify. Exceptional service and attention to detail. Highly recommended!”

Geza, Capital Recycle

Recognition

Experience backed by recognition.

SME Hertfordshire Business Awards 2024

Silver Winner, SME Hertfordshire Business Awards 2024

Accounting software credentials

Xero Bronze Partner · Xero Making Tax Digital VAT ready · QuickBooks Certified ProAdvisor

Get in touch

Not sure where to start?

Book a free initial consultation and tell us about your business. We'll suggest what makes sense, with no obligation.

Book a free consultation
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